Fitness First ICON by Chapman Taylor has received the 1st Award at Architecture, Construction & Design Awards. Architecture, Construction & Design Awards is the annual Awards hosted by the renowned platform Rethinking The Future. After the consecutive success in hosting Awards for six years, RTF in its seventh year had launched ACDA with even more Categories and Awards. Studios from smallest to largest from across the world have won under different categories. Past Winners have included renowned studios like BIG & DIALOG Architects, HOK, Perkins Eastman, UNStudio, Aecom, Gensler, Henning Larsen, LMN Architects, DLR Group, AHR, Page etc. Re-Thinking the Future founded to create a new window on international trends in architecture and design that looks for radical solutions for present-day problems. It is a hub of services for architecture and design that was established to bring out the most creative and innovative projects in the field of architecture and hence create an interactive educational platform of the highest standards.
To know more about the ACD Awards 2018 and RTF visit: Architecture, Construction & Design Awards 2018
Fitness First’s new fitness development in Icon Siam, Bangkok Thailand. This will be a flagship club, which will sit above the Platinum range and provide for a new category which is anticipated to provide a new level of service for the top tier users and incentivize regular members to visit the special location for using the special features.
The site is located by the Chao Phraya river in Charoen Nakorn area of Bangkok. In Thailand newest premium shopping mall, Icon Siam. The Icon Siam Shopping Mall has been called the “Mother of All Malls” and was recently opened in November 2018 with 500,000 m2 of space, two adjacent residential towers, a conventional hall and much more – it is an enormous retail, dining and leisure experience that dominates the riverside in the center of Bangkok. It contains an estimated 500 shops, with 100 restaurants from more than 30 different countries.
An abstract interpretation of movement, colors and textures of the Chao Phraya river. The design concept intends to showcase Fitness First brand with an increased level of materiality and modern forms combined with elements that symbolize movement and energy providing the users a dynamic and edgy environment.
We have blended an earthy color palette with vibrant accents that provides the existing brand an uplift with a more high-end positioning for the future.